Guides / How to start a membership program at your auto repair shop

How to start a membership program at your auto repair shop

Real programs from independent shops, what they include and charge, how to set up your own, and the auto-renewal rules to check before you charge a card. Written by a manager at a shop that runs one.

By Brandon Lew, founder of Blueframe Systems · Updated

The short answer

Build the plan around the visit your customers already make, usually the oil change, and price it so the included services cost you less than the dues. Offer monthly for an easy yes and annual for cash up front. Make joining and cancelling simple, and check your state's auto-renewal rules before the first card is charged.

What independent shops charge and include

Four programs from independent shops, as each shop lists it on its own site (October 20, 2026):

ShopPriceWhat's included
Green Drop Garage, Portland, OR$21/mo for a car, up to $33 for heavy duty, $9 for an EVUnlimited oil changes, rotations, air filters, wipers and bulbs, flat repairs, and inspections, plus $40 off a set of tires
Perfect Timing Auto Repair, Proctor, MN$29.99 to $49.99/mo for 1 to 3 vehiclesHalf-price oil changes, free rotations, brake inspections, a diagnostic, and 15 to 20% off repairs
Girls Auto Clinic, Upper Darby, PA$65/mo or $780/yr for a small vehicle, plus a $35 sign-up feeOil changes, rotations, alignments, wipers, filters, inspections, and the state safety and emissions inspection, up to 18,000 miles a year
OOROO Auto, Tucson and Phoenix, AZ$242/yr, or $539/yr for European luxury carsThree oil changes, wipers and filters, inspections, rotations, 10% off repairs, and one tow within 10 miles

Across these, the pattern is clear: an oil change benefit, tire rotations, inspections, and a percentage off repairs. Towing and roadside help are rare, and the plans that offer it put limits on it.

How to set up yours

  • Start with your most common visit. Price the plan off what those services cost you, not what you charge for them.
  • Offer two ways to pay. Monthly lowers the barrier to joining; annual puts cash in the bank before the work comes in.
  • Add perks that cost little and bring cars back: a free rotation, a discount on repairs, member-only offers at slow times of year.
  • Put limits in writing: how many oil changes, how many miles, which vehicles, and what happens if a member leaves early.
  • Make the membership visible. Members should be able to see their plan and their perks without calling, and your counter should know who is a member the moment they walk in.
  • Make cancelling as easy as joining. It keeps you on the right side of the rules below.

Rules to check before you charge a card

A membership that renews on its own is an automatic-renewal contract, and states regulate those. This is not legal advice; have your attorney check your terms. A few to know:

  • Illinois requires clear terms before purchase, consent before charging, written notice ahead of renewal on contracts of 12 months or more, and online cancellation for anyone who signed up online.
  • California requires express consent before charging, a yearly reminder of the terms, advance notice of price changes, and cancellation through the same channel used to sign up.
  • The FTC's "click-to-cancel" rule was struck down by a federal appeals court in July 2025, and the FTC started the process over in March 2026. The federal online subscription law (ROSCA) is still enforced: disclose the terms, get consent, and make cancelling simple.
  • Plans that go beyond scheduled maintenance, such as repair coverage or towing, can fall under service-contract rules in some states. Texas, for example, exempts plans that cover only scheduled maintenance.

What we built for Colonial Auto Repair

Colonial runs its program from its customer portal. Customers pick an annual plan paid once or a monthly plan billed to their card, and join online. Members carry a card in the portal with their plan and member ID, claim member-only offers there, and monthly members can cancel from the portal, effective at the end of the period they paid for. The counter sees every member by plan. Here is how the program works.

Sources

Questions owners ask

How much should a shop membership cost?
The independent programs above run from $21 to $70 a month, or $242 to $840 a year. Price yours off what the included services cost you, then check it against what your customers spend a year now.
Monthly or annual?
Offer both if you can. Monthly is an easier yes at the counter; annual gives you the cash up front and keeps members for the whole year.
Do I need special software to run one?
You need a way to take recurring payments, show members their plan and perks, and let your counter see who is a member. Colonial runs all of it from its customer portal.

Answers are written by AI from what's on this site and can be wrong. They aren't quotes or commitments. For anything specific, call (312) 208-2258 or use the form below.

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